Researching ERJ
The repository for ER Johnson’s Papers, for the period of 1885-1976 is located at the
University of Wyoming, American Heritage Center in Laramie,
WY. These valuable papers are not yet available on-line but perhaps you can accelerate the
university's Digital
Initiative Program by making an on-line donation to the
University’s American Heritage Center, just
click here to
learn more.
Incidentally, not far from Laramie is the Collaborative (formerly Colorado)
Digitization Program where you can learn how to preserve your cylinder
and disc phonograph and gramophone records. This document is
located at the
CO Digitization Program.
There are a few rare books available to research Eldridge.
They include a booklet Eldridge Reeves Johnson
(1867-1945) Industrial Pioneer: Founder and President of the
Victor Talking Machine Company, a biography written by
Johnson’s wife, Elsie R. Fenimore Johnson. And there's an
amplification of that booklet called His Master’s Voice was
Eldridge R. Johnson, updated
in 1974 by Eldridge's son, E. R. Fenimore Johnson. The author
E. R. Fenimore Johnson, who calls himself 'son Fen'
throughout the book should not be confused with the
original author, his
mother, Elsie Reeves Fenimore Johnson who published the
original booklet in 1951, considered rare as only 1000 were printed.
PhonoJack's Opinion
I don't think son Fen's
updated work presents an objective picture of his
father Eldridge and the people with whom he worked at the VTMC.
Even the basic assumption of the book's title, His Master's Voice was Eldridge R.
Johnson is not correct, as His Master's Voice was an
evolution of an idea, a collection of many people and
technologies and the "combination of circumstances' about
which Johnson himself had written. Whether Fen was continuing
some of the business saber rattling and legal battles in
which his father had engaged or if he attempted to rewrite some history to present the
Johnson name in a more favorable light, I really don't know.
But as there are many glaring inaccuracies throughout son
Fen's book, some of which I believe are intentional, we should triangulate information sources to validate
some of son Fen's commentary.
I believe Johnson's son Fen downplayed
the role Emile Berliner and his team played in developing
and launching phonograph technology and the business,
specifically the VTMC and The Gramophone Companies in Europe
and Canada. Son Fen uses the unflattering term 'Berliner crowd' in
describing Emile Berliner and the group that took 40% of the
Johnson business. Documents and correspondence between the
two confirm that Eldridge Johnson and Emile Berliner were in fact very good
friends, each believing the other was a fair business
partner.
Son Fen gives little credit to and doesn't mention many key
people in
Johnson's
organization. For example, he provides no
information about machinist Levi Montross who was
the chief designer of the early clockwork motors which
dramatically improved upon Berliner's designs and to whom
Johnson paid royalties
for each gramophone that he
manufactured for Berliner. Perhaps son Fen avoids
including Montross because it was Montross who later
designed the competitive "Zonophone branded" gramophone for
Frank Seaman who was then sales agent for Berliner and
president of the National Gramophone Company. As noted
elsewhere in the PhonoJack site, 'bad guy' Frank Seaman
attempted to sell and for a while succeeded in circumventing
Johnson and Berliner. Seaman won a landmark court decision
which ultimately was the cause of the end of the Berliner
Gramophone business in the United States. This court
decision later
helped paved the way for merging the business, patents and
marketing of Berliner's and Johnson's companies which became VTMC a move that was brilliantly executed Eldridge R.
Johnson.
Son Fen minimized the very real
threat posed by the Zonophone Company and thus minimizes the intelligence and business skills his father used to overcome
this threat. For example, Son Fen says the Zonophone
product was inferior. This is simply not true; it was
well-engineered and an overall tough competitor and later a
successful product line within the Gramophone family after
Zonophone had been acquired. Had The Gramophone
Company not shut down the manufacturing and supply of the
Zonophone line, it would have survived longer than the 5-6 years
after acquisition.
The Zon-o-phone machine introduced in 1898 and Zon-o-phone
brand records are highly collectable today. I think
these will dramatically increase in value as today there are
very few collectors focusing on this brand. They are
rarely found on eBay or at auctions.
Son Fen also diminishes
his father's name by magnifying his father's
involvement with the His Master's Voice (Nipper) logo.
Eldridge should be remembered for his brilliance in the
machine shop, his engineering skills, his business acumen,
legal maneuvering, integrity, generosity and vision.
As for sales and marketing skills, the first prize should be
shared by key contributors including
William Barry Owen founder of The Gramophone
Company (now EMI) for whom I'm developing a much needed biography elsewhere on this site.
Leon Forrest Douglass, later Johnson's sales and marketing chief
in the United States deserves much credit for the ultimate
success of the Victor Talking Machine Company.
Son Fen takes a many unfair
shots at William Barry Owen who was hired by Berliner and
later supported by Johnson at the time he was sent to
England to organize, seek venture financing for and to manage
the Gramophone Companies in England, Germany, France and
Russia. Son Fen gives much of the credit for the early
success at the British and German Gramophone companies to
managers Trevor Williams and Alfred Clark and recording
engineers Fred and Will Gaisberg who no doubt were key
contributors. However during the early days it was William
Barry Owen who brought the much needed business
(manufacturing volume and scale) from England and Europe to
keep Johnson's business alive.
In the summer of summer of 1895
William Barry Owen was the largest buyer and seller of
Berliner's gramophones. It was Owen's confidence,
enthusiasm and personal credibility with Johnson and
Berliner that convinced them to move forward and manufacture
the initial order for 500 Berliner gramophones (with
Johnson's spring motor) and subsequent 3000 unit order that
effectively launched the Berliner/Johnson business.
While others dreamed that a spring wound motor would
succeed, it was Owen who delivered on the promise convincing
thousands to buy the dream and the promise. Son Fen
says Owen made an exorbitant demands on the Gramophone
Company, was fired and that he ultimately returned to
America where he lived out his remaining years as a farmer
on Long Island. None of this is true. Owen was not
fired as reported, he politely resigned and requested
his deputy Theodore Birnbaum be his replacement to
facilitate a smooth transition and change of control at the
helm in London.
There can be no debate about whether
Eldridge Reeves Johnson continued to support Emile
Berliner's decision to send William Barry Owen to England
and manage the Gramophone business there. At the time
he received Owen's recommendation that Birnbaum be his
successor, Johnson sent a reply urging Owen to stay with the company. Johnson wrote that although Birnbaum was particularly helpful developing the company, he could never fill Owen's
shoes.
For a more objective, accurate look into Johnson's Victor
Talking Machine Company, I'd trust the unpublished biography
of
Leon Forrest Douglass who was
Johnson's Vice President of Sales, General Manager and perhaps closest
business associate. This is yet another well
researched article written by Tim Gracyk who has the typed,
spiral-bound unpublished autobiography of
Leon Forrest Douglass.
Robert W. Baumbach's Look
for the Dog, an Illustrated Guide to Victor Talking Machines
(the new 2005 color print, hard cover version) is a limited
print edition of 200 copies presents a short history of
Victor Talking Machines Company and Eldridge Reeves
Johnson's role in the company. Baumbach's work is
outstanding and accurate as he uses sworn
testimony and depositions that Johnson was forced to provide
to the courts during VTMC's legal proceedings. The paperback version of the book Look for the Dog the VTM
Companion does not include the VTMC and Johnson
history.
Another good source of information is the on line history of The
Victor Talking Machine Company, in Appendix XIII, by Eldridge
Reeves Johnson – A very modest autobiography accessible by
clicking here.
Published in 1991 by the
General Electric Company, author Frederick O. Barnum III's
work, "His Master's Voice in America" has a comprehensive
history of The Victor Talking Machine Company from 1901-1929
and its founder Eldridge Reeves Johnson. Containing not
previously published material about the VTMC, this
well-written, historical reference is also very rare and can
sometimes be found in on-line rare and out-of-print book
dealers, typically priced at $300 each. From time to
time, this book can be found on eBay, but usually sells at a
premium.
Finally, any
serious researcher should look into the EMI Archives in Hayes, West
London where the team there carefully take care of years of
correspondence including business letters, personal and
business notes, telegrams and telexes between many of the
business pioneers in the phonograph and gramophone
industries. A special thanks to Ruth Edge, now retired
who carefully managed the EMI Archives and graciously gave
me assistance and access to early British Gramophone and
Gramophone and Typewriter (G&T) documents.
